Multi-Club Ownership: Reshaping the Global Sports Landscape
The landscape of global sports, particularly soccer, is undergoing a dramatic transformation driven by the rise of multi-club ownership (MCO). Investors acquiring stakes in multiple teams simultaneously have introduced new dynamics and controversies in the sporting world. With private equity groups often seeking exit strategies rather than long-term operational involvement, this phenomenon promises significant shifts and challenges in the years ahead.
European soccer has seen a remarkable surge in MCOs, revealing a mixed bag of opportunities and controversies. Despite opposition from traditional sports communities and soccer supporters in Europe, who are predominantly against MCOs, the model continues gaining traction. Shared sponsorship deals and global branding efforts have allowed clubs within MCO networks to experience a 20-30% increase in commercial revenues, highlighting the model's financial advantages. These clubs' average market value is estimated to be 15-25% higher than independently owned counterparts in comparable leagues.
The integration of technological advancements has further refined the MCO model. Artificial intelligence and data analytics are playing significant roles, optimizing decision-making processes and operational efficiencies across the board. "There is a synergy operationally and investment-wise with best practices that you can do across all of the IPs that you touch," states RedBird Capital, emphasizing the benefits of these technologies.
Despite the evident benefits of MCOs, substantial opposition persists within traditional sports communities. The notion of rollback is deemed unrealistic unless governments enact legislation forcing owners to divest their interests, which is considered highly unlikely. One source asserts, "Rollback is out of the equation unless governments do it through legislation forcing owners to divest their interests (highly unlikely)."
Economic Impact and Growth Prospects
Financial institutions' stringent profit targets could potentially result in "fire sales," causing clubs to sell off players and face relegation. This risk highlights the financial instability that can accompany MCOs, especially when profit objectives are not met. The potential volatility calls for a careful balance between financial ambitions and sustainable operations.
The influence of MCOs extends beyond men's soccer, impacting women's soccer as well. Michele Kang underscores the necessity of MCOs for the continued growth of women's soccer, asserting, "Multi-club ownership is 'a necessity' for women's soccer to continue growing." This perspective reflects the broader implications of MCOs for the overall development of sports, transcending gender boundaries.
Notable Instances and Future Movements
One of the significant examples of MCOs in operation is the Red Bull group, which owns multiple clubs worldwide, including RB Leipzig, NY Red Bulls, Red Bull Brasil, Red Bull Salzburg, and Red Bull Bragantino. This portfolio demonstrates the global reach and impact of such ownership structures, creating interconnected ecosystems that enhance brand presence and operational efficiency.
In baseball, Diamond Baseball Holdings (DBH) has emerged as a key player, owning 35 of the 120 affiliated minor league franchises. Their contracts with MLB to negotiate national sponsorships for all minor league teams further illustrate the expanding influence of MCOs across different sports.
The potential for future growth is staggering. The number of soccer teams under MCO structures surged from 117 in 2021 to a projected 336 by 2024. This rapid expansion underscores the growing acceptance and potential economic benefits of the MCO model.
Local Case Studies
Westchester SC provides a fascinating case study within the USL, setting records as one of the fastest teams to go from an expansion agreement to a public announcement in just four months. The club’s achievements include signing the second-largest jersey sponsorship deal in USL and securing a former Premier League player for his final career stage, showcasing the ambition and potential associated with MCOs at various levels of competition.
Profluence Capital is yet another entity looking to create a multi-club ownership ecosystem, indicating the increasing interest from diverse investment groups. RedBird Capital points out, "Permanent capital is an appropriate type of capital for sports — and while the public markets aim to serve that, they’re not ready yet." This statement reflects the ongoing evolution and adaptation of financial strategies within the realm of sports investments.
In conclusion, the rise of multi-club ownership is redefining the contours of global sports. While the model presents significant financial and operational advantages, it also comes with its set of challenges and oppositions. As the industry continues to evolve, the balancing act between economic pursuits and sustainable growth remains pivotal for the successful integration of MCOs into the sports world.