Insights and Data
CRM marketing solution provider Optimove has recently unveiled its latest insights on bettors' wagering intentions for Euro 2024. The report, compiled by Optimove Insights, provides a detailed examination of the wagering and communication preferences of the average European customer.
Betting Behavior and Preferences
The findings reveal that more than half of bettors (58%) exhibit active betting behavior, placing bets on one or more games weekly. Notably, 29% of bettors wager on several games per week, while a substantial 76% of respondents place bets at least once a month.
Among the types of bets placed, over/under bets are the most favored, attracting 46% of bettors. Prop bets closely follow at 39%, and parlays round out the top three at 35%.
The report indicates that 57% of bets are placed on Champions League and European tournaments. National league season games account for 54% of bets, while national tournaments or friendlies make up 48%. Lastly, 46% of bets are placed on national cup games.
Euro 2024 Betting Trends
As the anticipation for Euro 2024 grows, it’s notable that a significant 84% of bettors plan to place bets on the tournament, irrespective of their national team’s participation. Live betting during games is immensely popular, with 83% of bettors engaging in this form of wagering.
Several key factors influence betting decisions. Player performance is the most cited factor, affecting 52% of respondents. Expert analysis and betting promotions are equally influential, each impacting 47% of bettors.
Marketing Challenges
However, the report also highlights a challenge for sportsbook operators. Many respondents have abandoned specific platforms due to an overwhelming number of marketing messages or irrelevant content. This serves as a caution for operators to tailor their communication strategies thoughtfully.
Industry Implications
The results of this report offer a clear guide for sportsbook operators aiming to deepen player loyalty and optimize customer lifetime value. By understanding the betting behavior and preferences of bettors, operators can devise strategies that resonate better with their audience.
As stated in the report, "The results of this report provide a clear guide for sportsbook operators to deepen player loyalty and optimize customer lifetime value."
Additionally, with Euro 2024 on the horizon, there's an incredible opportunity for operators to build even deeper relationships with both current and new players. The report concludes, "Euro 2024 is an incredible opportunity for operators to build even deeper relationships with both current and new players."