The Los Angeles Kings have unveiled their new logo, inspired by the iconic 1990s Gretzky era. This updated emblem brilliantly bridges the past and the present, reflecting a period that heavily influenced the team's branding while setting the stage for future ambitions.
Reviving the "Chevron" Design
The new logo brings back the storied "Chevron" design from Gretzky's time with the Kings, capturing the essence of historic moments while eyeing future milestones. prominently featuring "Los Angeles" at the top, the new logo also includes an updated version of the original 1967 crown, encapsulating the franchise's rich history and evolution.
A Nod to the Early '90s
The redesign reimagines key elements from the early 90s jerseys, blending classic and modern aesthetics. This new logo will replace the former one that was unveiled in 2008. The Kings dedicated two years to working on this redesign, making sure it honors the past while resonating with today’s audiences.
Collaborative Effort and Pride
Luc Robitaille, a central figure in the Kings' organization, highlighted the extensive effort and collaboration involved in the logo's creation. Former and current players provided feedback throughout the design process, ensuring that the new emblem would be a source of pride for everyone associated with the Kings. Kelly Cheeseman also remarked on the pride felt throughout the organization, emphasizing how the new logo connects different eras of LA Kings Hockey.
Launching the New Logo
Fans eager to embrace this exciting evolution will have the opportunity to purchase merchandise featuring the new logo starting Friday, June 21. The official launch will take place at the Crypto.com Arena's Team LA Store, where supporters can get their hands on the latest gear.
Statements from Key Figures
Luc Robitaille enthusiastically commented, "This has been an extensive and collaborative process, and we are thrilled to roll this out to our fans and the city of Los Angeles." He further added, “This evolution is rooted in our 57-year history and embraces the elements of our eras. It also involved interface and feedback with players both past and present, and it sets the stage for extensions and new iterations in the future.”
Echoing Robitaille's sentiments, Kelly Cheeseman stated, "From ownership to our players, our organization is proud to usher in a new era of LA Kings Hockey. We are excited for our fans to be part of this with us."
Conclusion
The new logo is more than just a redesign; it is a fusion of classic and modern elements that aims to resonate deeply with fans. It honors the rich legacy of the Los Angeles Kings while embracing future possibilities. Reflecting on historic glories and envisioning new triumphs, the redesigned logo is set to become a cherished symbol for the team and its supporters.