The start of every new NFL season brings a wave of anticipation and excitement, and 2023 is no different. This year, several emerging talents are poised to make significant strides. Among these players are Rachaad White of the Tampa Bay Buccaneers and Drake London, each with their unique narratives and potential for impact on the league.
The Rise of Rachaad White
Rachaad White's rookie season provided glimpses of his potential with 179 touches, a decent showing for a debut year. However, it was Leonard Fournette who led the Buccaneers' backfield in 2022, commanding a staggering 269 total opportunities. Fast forward to 2023, and the Buccaneers have made a defining decision to part ways with Fournette, opening the door for White to step into a more prominent role. This move signals confidence in White's abilities, considering the team didn’t add much depth to their running back roster.
White capitalized on this opportunity, ranking second in the NFL with 336 touches, just three touches behind the league leader, Christian McCaffrey. This impressive workload is a testament to his durability and reliability, two critical attributes for any elite running back. The Buccaneers' faith in White seems well-placed as he continues to flourish under increased responsibilities.
Drake London's Journey
Drake London has also made waves in his first two years, capturing a 25.9% target share, a remarkable feat for a young receiver. Despite his significant involvement, his fantasy points per game only placed him at WR47, reflecting the growing pains and inconsistencies often experienced by emerging talents.
Looking ahead, London's prospects take a positive turn with the addition of veteran quarterback Kirk Cousins in 2024. Cousins' experience and skill set could provide the stability and guidance London needs to elevate his game further. London's current ranking as WR17 in target share already speaks volumes of his potential, and under Cousins’ wing, he could undoubtedly rise higher in the ranks.
Kyle Pitts and His Continued Ascent
Kyle Pitts has been a standout since entering the league, surpassing the 1,000-yard receiving mark as a rookie. However, his journey has not been without challenges. In late 2022, Pitts underwent MCL and PCL repair, a significant hurdle for any player. Nevertheless, he bounced back, securing 58 targets that year and increasing to 90 targets in 2023. Pitts’ resilience and ability to adapt will be crucial as he continues to develop into one of the league's premier tight ends.
Other Notable Offseason Movements
Meanwhile, the Raiders fortified their backfield by signing Alexander Mattison during the offseason. This move aims to bring depth and versatility to their running back lineup. Similarly, the Lions made a bold statement by drafting Jameson Williams 12th overall after trading up. Despite missing significant time due to suspension, Williams has shown flashes of brilliance, ranking WR5 in fantasy points per touch since his entrance into the league in 2022. The Lions' commitment to Williams underscores their belief in his game-changing potential.
In a significant acquisition, the Texans brought in Joe Mixon, who ranked fourth in the NFL with 309 touches last season. This addition bolsters Houston's backfield, providing them with a workhorse running back to lean on. Conversely, in Cincinnati, Zack Moss and Chase Brown are anticipated to share the responsibilities left behind by Mixon. Moss, in particular, has demonstrated his capability as a lead back, delivering multiple games with over 20 fantasy points in 2023. Brown, while less utilized with just 58 touches last year, will have the chance to prove his worth in a more substantial role.
Franchises Eyeing Stability
The broader narrative includes teams making strategic decisions to stabilize and strengthen their rosters. Jeff Risdon noted, “I know they're excited about what they've got in him, and that's why they're not pursuing any other wide receivers and you will not see other wide receivers brought in. Agents have asked... Detroit is not interested in bringing in any receivers at this point.” This statement highlights the Lions' confidence in their current roster, particularly in players like Williams, ensuring they focus on developing their drafted talent rather than seeking outside help.
As the 2023 NFL season progresses, these players' performances will be closely watched. Their development and contributions could very well redefine the trajectories of their respective teams, making this season one of the most intriguing yet. The stage is set, and the league's emerging stars are ready to shine.