In a significant development for basketball fans and media outlets alike, the NBA has announced an expansive new broadcasting agreement with TNT Sports and ESPN that promises to reshape the landscape of NBA coverage starting from the 2025-26 season. This move heralds a new chapter for the beloved "Inside the NBA," which will now air on additional networks, offering fans more opportunities to engage with the sport and personalities they've come to cherish.
The NBA's decision to broaden the reach of "Inside the NBA" was accompanied by the resolution of a legal dispute with Warner Bros. Discovery, underscoring a commitment to ensuring basketball fans have access to high-quality, engaging content. As part of this landmark agreement, "Inside the NBA" will continue to be independently produced by TNT Sports in Atlanta. The production will be upheld by an 11-year contract that promises to maintain the show's iconic status, beloved for its charismatic host lineup and insightful analysis. "The opportunity to continue the iconic and Emmy Award-winning 'Inside the NBA' is a huge win for basketball fans everywhere," expressed NBA Commissioner Adam Silver, highlighting the show's enduring impact.
The Star Power Lineup
Central to maintaining "Inside the NBA's" allure is its renowned quartet of hosts: Charles Barkley, Kenny Smith, Shaquille O'Neal, and Ernie Johnson. Known for their dynamic chemistry and entertaining discussions, the team will feature prominently in high-profile NBA events across the newly added networks. Their presence ensures that the essence of what makes "Inside the NBA" a must-watch show is preserved, even as its accessibility widens.
Expanded Content Landscape
Another key element of this groundbreaking deal is the exchange of exclusive rights between ESPN and TNT Sports. Starting in 2025, ESPN will exchange rights to 13 Big 12 football games and 15 Big 12 basketball games each season with TNT Sports. This strategic exchange showcases the collaborative nature of the agreement, benefiting both entities by diversifying their sports content offerings.
As part of the deal, TNT Sports will also gain a global license to create, produce, and distribute NBA content. This opportunity allows them to innovate in the ways they engage with NBA fans worldwide. In a move that reflects the evolving media consumption habits, the NBA plans to feature TNT Sports-produced content on its official website and app, providing a seamless experience for fans seeking in-depth basketball content.
Global Ambitions and Continued Excellence
The agreement doesn't only affect U.S.-based NBA fans. Warner Bros. Discovery has secured a package of live games to broadcast outside the United States, expanding the NBA's global reach and appeal. This move aligns with the league's long-standing goal of growing its international footprint, ensuring basketball excitement resonates with audiences worldwide.
Meanwhile, ESPN will continue to produce "NBA Countdown," further strengthening its portfolio under the new broadcasting structure. This continuation confirms ESPN’s dedication to maintaining long-standing traditions in NBA coverage, providing viewers with continuity in programming that they have relied on for years.
Overall, the new broadcasting accord represents a forward-thinking step by the NBA and its media partners, aimed at enriching the fan experience both domestically and globally. By resolving existing disputes and setting the stage for enhanced content distribution, the NBA is poised to offer its fan base an unprecedented level of coverage and access to the game they love.